North Jersey companies see growth along with e-cigarette industry
Three North Jersey firms make electronic cigarettes, which are catching on with traditional smokers.
North Jersey electronic cigarette companies are picking up steam among smokers, as the battery-powered, tobacco-less devices containing cartridges in flavors such as strawberry and mint are increasingly found at convenience stores and supermarkets despite federal regulations and possible health concerns.
North Jersey is home to three makers of the vapor-emitting electronic cigarettes, hoping to catch the rising tide of interest in the product as smokers turn away from tobacco.
Among them is Garfield-based Eonsmoke LLC, which said its e-cigarettes are available at more than 7,000 U.S. stores.
“People are drawn to them because it’s really the tobacco business meeting the technology business,” said Michael Tolmach, chief executive officer.
The company, which has 55 employees — 10 in Garfield — started two years ago and plans to sell its product nationwide, said Igor Gromadskiy, chief operating officer. The product was designed and tested in Garfield.
Livingston-based Logic is one of the bigger players in the sector, a multimillion-dollar company that began 2 1/2 years ago on a $20,000 investment, said CEO Eli Alelov. The brand is available in about 15,000 U.S. stores.
Because Logic is a private company, Alelov won’t say how many e-cigarettes it sells but claims its revenue grew 600 percent from 2011.
Alelov and Tolmach said the brands have a bigger presence in the New Jersey/New York area because the companies began here.
As for the e-cigarette industry, it, too, has been growing, according to industry experts. There are about 3.5 million Americans who use the devices, which were invented in 2003. China makes 98 percent of e-cigarettes, including those sold by Eonsmoke and Logic.
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